Frankie’s Plumbing

An illustration and logo project for Frankie’s Plumbing.

Frankie's Plumbing Logo Final

The customer wanted a character design for their new plumbing business. They wanted a cartoon plumber character of the owner holding a pipe wrench in one hand, and a circular saw in the other hand.

The tools needed to be in a black and yellow colour scheme.

The character should wear trousers with a polo shirt tucked in, and no overalls. Also, the character must have work boots.

The customer wanted this to be halfway between realism and totally cartoony. They also wanted the logo to have and blue and white colour scheme, with the tagline ‘Frankie’s Plumbing and more’.

I set to work creating a cartoon character of the owner, with the pipe wrench slung over one shoulder, and the circular saw dangling from the other arm.

I had to create a full character, and not just a bust, as the customer specifically asked for the illustration to have work boots.

I had the main name, ‘Frankie’s’, as the largest text for hierarchy, and I also put it on a slight curve, as if suggesting that the customer does service with a smile and is friendly.

The customer also specifically asked for the ‘and more’ to be smaller text. The hierarchy of the text in the logo works well to direct the eye over the logo, and the customer would understand the nature of this business.

As a bonus, I mocked up the logo onto a polo shirt, so the owner could see how this would look on work apparel.

Frankie's Plumbing t-shirt Mockup
Frankie's Plumbing Logo Final

The customer wanted a character design for their new plumbing business. They wanted a cartoon plumber character of the owner holding a pipe wrench in one hand, and a circular saw in the other hand.

The tools needed to be in a black and yellow colour scheme.

The character should wear trousers with a polo shirt tucked in, and no overalls. Also, the character must have work boots.

The customer wanted this to be halfway between realism and totally cartoony. They also wanted the logo to have and blue and white colour scheme, with the tagline ‘Frankie’s Plumbing and more’.

Frankie's Plumbing t-shirt Mockup

I set to work creating a cartoon character of the owner, with the pipe wrench slung over one shoulder, and the circular saw dangling from the other arm.

I had to create a full character, and not just a bust, as the customer specifically asked for the illustration to have work boots.

I had the main name, ‘Frankie’s’, as the largest text for hierarchy, and I also put it on a slight curve, as if suggesting that the customer does service with a smile and is friendly.

The customer also specifically asked for the ‘and more’ to be smaller text. The hierarchy of the text in the logo works well to direct the eye over the logo, and the customer would understand the nature of this business.

As a bonus, I mocked up the logo onto a polo shirt, so the owner could see how this would look on work apparel.

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