Liz approached me as she wanted a refresh on her branding, but her regular designer had let her down.
We talked about what she wanted from her refresh, she wanted to keep the colour scheme and script font.
After mocking up some designs, she narrowed it down to the above logo. However, the tagline was in a script font, and I advised her that this made the tagline difficult to read. I changed this to a clean sans-serif font, which has helped lift the logo to make it look modern.
I also mocked up different applications of her logo using the same colour scheme to show how her logo can be applied across a range of media.