Odin Engineering

A logo project for Odin Engineering, an engineering company specialising in metalwork.

Odin Engineering logo

For this project I really wanted to work with a picture of Odin, the one-eyed All-Father, God of war and death. However, I was finding this challenging, as it wasn’t translating well into a logo.

Instead, I decided to explore Odin’s iconography, one of which are his ravens. I also explored other iconography of vikings, but this lead to irrelevant searching.

I kept this logo super simple, with a clearly recognisable silhouette. I also wanted to incorporate an icon of engineering into the logo. Originally, I was going to make the raven wear an eye patch, just like Odin, but I thought this was too cliché, so I swapped it for a hex nut. I also used this for the counter inside the ‘O’ of ‘ODIN’.

In regards to the typography, I used a typeface that is imposing and looked unbreakable, which can relate to both Odin and engineering.

There’s no colour for this logo, simple is usually best!

ODIN Building Sign Mockup
Odin Engineering logo

For this project I really wanted to work with a picture of Odin, the one-eyed All-Father, God of war and death. However, I was finding this challenging, as it wasn’t translating well into a logo.

Instead, I decided to explore Odin’s iconography, one of which are his ravens. I also explored other iconography of vikings, but this lead to irrelevant searching.

ODIN Building Sign Mockup

I kept this logo super simple, with a clearly recognisable silhouette. I also wanted to incorporate an icon of engineering into the logo. Originally, I was going to make the raven wear an eye patch, just like Odin, but I thought this was too cliché, so I swapped it for a hex nut. I also used this for the counter inside the ‘O’ of ‘ODIN’.

In regards to the typography, I used a typeface that is imposing and looked unbreakable, which can relate to both Odin and engineering.

There’s no colour for this logo, simple is usually best!

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