HELLO
I'm Kieran King.
Creative Director. Copywriter.
I love nothing more than trying to make things make sense.
After more than fifteen years of working in advertising and marketing, I've realised the channel is rarely the interesting part.
Understanding the problem is.
MAKE IT MAKE SENSE.
My job is to understand a problem well enough that the solution feels inevitable once you've seen it.
To take something abstract and communicate it so clearly that people immediately understand it.
CONNECT
THE DOTS.
“People often describe ideas as Eureka moments. For me, they feel more like Connect Four.”
Problem
Insight
Connection
Idea
How I work
DIFFERENT OBJECTIVES. SAME APPROACH.
Understand the problem Connect the dots Make it make sense
I work freelance with recruiters, agencies and directly with clients, either remotely or in person. Some projects last a day. Some last months.
Sometimes I’m brought in to create an idea. Sometimes to sharpen one that’s already there and help bring to life. Sometimes simply to make a complicated story easier to understand.