THIS IS MY DRIVE

Client: MINI
Agency: Iris London
Role: Creative

MINI wanted to partner with Channel 4 and leverage their talent to create one campaign that would broaden the appeal of their two latest models. We created This is My Drive, a campaign that gave an insight into the driving force behind the unexpected (but model appropriate) passions of two of Channel 4’s biggest TV personalities. Interesting fact, they were so many takes that Rick Edwards caught pneumonia on the shoot.